Friday, October 21, 2011

Top Trends Fall/Winter 2011

As part of my market research project, I had to choose six trends for this season which in my case included androgynes; oversized silhoette; fetish; fur trims; metallics; country traditional; and furthermore research and find these trends in top, middle and mass market.




From studs and corsets to PVC panels, fetish is the trend not to go unoticed. Fabrics ranging from leather to rubber and sheer to lace, this daring look has indeed dominated the runways this season. The trend can be seen in collections i.e. Louis Vuitton, Alexander McQueen. I love how every detail i.e. buckles, straps portray the reality of fantasy.
 


With boyfriend jackets and boyish brogues, androgynes is a very recognised trend as it seen within many collections i.e. Dolce and Gabanna, Malene Birger. D&G's fall/winter 2011 collection defines the sophistication of this polished, tailored look with their double breasted suits, white shirts and braces.


From gleamy gold to shiny silver, metallics is the trend that has certainly illuminated the runways this season.The shiny palette is acheived through both sequins and wet-look finishes. The trend promotes many ways to shine this season.Balmain acheives the look, not only through the use of colour, but through the use of bead application to create a soft shimmery effect.



Fur is yet again this years fall/winter trend. However, this year's fur trend captures interest as it is only seen on the cuffs and collars of a garment. This new trend was seen in Chanel, Versace, Alexander McQueen etc. The fur is attached alongside a contrasting texture i.e. leather, seude tweed etc.







Having been inspired by the traditonal country farmer, fisherman, hunter etc. The trend is easily identified within market and is defined through pattern and fabric. From padded coats to barbour  jackets, from tweeds and knits to checks and tartans, country traditional is a popular trend that can be recognised in all three markets.



Oversize is my favourite key trend this season. Everything goes supersize. From rounded shoulders to tulip- shaped structures, this voluminous silhouette is very current. The zipping and stitch details are discreetly hidden in order to focus on the actual shape and form of the garment. There was a massive reoccurence of this trend on the catwalks, from Lanvin to Celine, from Balenciaga to Stella McCartney.